The scale of impressions, or the scale of followers is simply not the end game anymore. Sure it’s a part of the equation, but to give that idea so much stock is just ludicrous and totally misses the point of what makes a platform like Twitter so incredibly unique.
We make a similar case everyday at Tumblr that your follower count is secondary to the quality of your content and messaging. Similarly the idea of “influencer outreach” is totally outdated in a world where anyone can be an influencer via the power of a reblog and when 60% of all Reblogs come from followers of followers. Gary is spot on.
Stay focused on the quality of your content and the story you’re trying to tell. If you’re doing a good job, your messages will reach the people you’re aiming for. Add in some genuine engagement (not customer service) and you’re golden. If you’re not telling an interesting and relevant story to begin with, all the followers in the world won’t make a difference.
Radar has been exceptionally colorful the past few days. Really beautiful stuff.
Today, the New York Times has featured some of the best artists, personally selected by our artistic director Nicola Formichetti, from dieselreboot.tumblr.com “You have the control. What are you going to do with it?” #dieselreboot
Fuck Yeah Tags
Tags work differently on Tumblr (dare I say, better?) than they do on other networks.
On Twitter and Facebook, hashtags group tweets and updates around a real-time conversation, but on Tumblr tags bring together years worth of content about larger trends and topics. That happens to make them a lot more useful for:
- Discovering content through search and exploration
- Connecting communities of fandoms, passions, and weirdness
- Organizing content on your blog without touching HTML
Start by tagging everything with the subject (#sonic the hedgehog), theme (#gaming), and tone (#YOLO) of your posts so the communities and fandoms that browse tag pages can discover your content—even if they don’t follow you. Tag pages are so popular that they often out rank actual blogs on Google.
Tags also power amazing theme customizations, like the post carousel on CR Fashion Book and the citizen activity section of Capitol Couture. Just call the tagged method API to get posts with a particular tag.
So how should you tag your posts? The important thing is to be consistent, but if you’re looking for specific tags to use:
- Use Google Trends to find common search terms and use any appropriate “related term” as a tag on your post; and
- Include relevant featured tags. You’ll get a huge boost in exposure and interaction if the post gets promoted by a tag editor.
Every blog is different, so experiment and figure out what works best for you.
- Max “Ticky Taggy” Sebela, CANVAS
Watch me tag at maxsebela.tumblr.com.
And so the native ad format that Tumblr recently brought to the mobile feed is especially interesting because at least so far, it is faithful to the spirit of the content around. This is no small thing when it comes to “native” ad formats, which I have seen used to describe simply shoving a standard banner in the middle of a headline scroll.
The campaign for The Great Gatsby inserts into my feed on rare but welcome occasions a very short animated GIF that captures another moment from the film. They are artfully chosen — a high-kicking flapper here, a champagne toast there — to capture the debauchery that I understand the film is trying to extract from F. Scott Fitzgerald’s masterpiece. And frankly, I find these in-stream snippets more compelling and communicative about the movie than the longer-form TV spots that leave me on the fence about seeing the movie.