The scale of impressions, or the scale of followers is simply not the end game anymore. Sure it’s a part of the equation, but to give that idea so much stock is just ludicrous and totally misses the point of what makes a platform like Twitter so incredibly unique.
We make a similar case everyday at Tumblr that your follower count is secondary to the quality of your content and messaging. Similarly the idea of “influencer outreach” is totally outdated in a world where anyone can be an influencer via the power of a reblog and when 60% of all Reblogs come from followers of followers. Gary is spot on.
Stay focused on the quality of your content and the story you’re trying to tell. If you’re doing a good job, your messages will reach the people you’re aiming for. Add in some genuine engagement (not customer service) and you’re golden. If you’re not telling an interesting and relevant story to begin with, all the followers in the world won’t make a difference.
Radar has been exceptionally colorful the past few days. Really beautiful stuff.
Today, the New York Times has featured some of the best artists, personally selected by our artistic director Nicola Formichetti, from dieselreboot.tumblr.com “You have the control. What are you going to do with it?” #dieselreboot