And so the native ad format that Tumblr recently brought to the mobile feed is especially interesting because at least so far, it is faithful to the spirit of the content around. This is no small thing when it comes to “native” ad formats, which I have seen used to describe simply shoving a standard banner in the middle of a headline scroll.
The campaign for The Great Gatsby inserts into my feed on rare but welcome occasions a very short animated GIF that captures another moment from the film. They are artfully chosen — a high-kicking flapper here, a champagne toast there — to capture the debauchery that I understand the film is trying to extract from F. Scott Fitzgerald’s masterpiece. And frankly, I find these in-stream snippets more compelling and communicative about the movie than the longer-form TV spots that leave me on the fence about seeing the movie.
Until recently, many brands have dismissed Tumblr as a place for kids to post cat GIFs, with little opportunity as a platform to effectively reach their customers. In 2013, we’ll see this couldn’t be farther from the truth.
Consumers in the critical 18-34 year old demographic are hooked on Tumblr, with the average visitor spending 1.5 hours per month on the site. Today, Tumblr hosts 90 million blogs that generate more than 89 million new posts every day. This astronomical growth helped the site soar into lists of the top 10 most popular websites in the U.S. at the end of last year and is attracting significant interest from brands ranging from fashion to finance. Marketers can no longer afford to ignore Tumblr, and those not engaging or at least listening to what their customers have to say on the platform have a huge blind spot in their marketing program.
How a Gun Control Petition Went from the Tumblr Dashboard to Washington DC
I created the petition “Immediately address the issue of control through the introduction of legislation in Congress” as a knee-jerk reaction in mid-December of last year. It was a way of gaining control over a situation I had no control over. After the awful extent of the Sandy Hook shootings became clear, I felt disoriented. The mind tends to turn toward blame, but the murder of twenty children and six school officials was, and will always be, a hard thing to wrap my head around.
I knew that if there ever were a tipping point for effective gun control, this would be it. So, I wrote a petition. My primary goal was to appeal to both sides of the debate. Writing an incendiary, partisan petition benefits no one. The vast majority of gun owners are people who have the Constitutional right to own one, several, or many guns, and singling these people out was wrong. Simply put, the petition was intended to start a realistic dialogue about guns and their role in the United States. We have a gun problem, plain and simple.
By now, you’ve probably heard us going on and on about our new Union Metrics for Tumblr analytics, Tumblr’s preferred analytics provider. Well, we’ve been in the beta for almost two months with more than 150 users representing some of the most amazing companies, brands and agencies on the…
Hey everyone! I have an exciting and slightly overwhelming milestone to share with you:
Tumblr has broken into the Top 10 sites in the U.S., and now has a worldwide audience of 170 million people.
This isn’t meant to be a brag – though you should definitely try our new Android and iOS apps if you haven’t yet – but a credit to all of your brilliant creative efforts. You guys have earned an audience bigger than the biggest TV networks, and you continue to make some of the most thought provoking, insightful, inspiring, funny, diverse, and compelling content being created today.
It is truly a privilege to build products for you, and we are humbled every day by all the amazing ways you use them.
Today Tumblr is excited to announce the A-List Partnership Program. Tumblr hosts more than 80 million blogs and 35 billion posts, and each day users create more than 70 million new posts. To further enable brands to create extraordinary Tumblr experiences and connect with the community, Tumblr has partnered with a grouping of the premiere technology, advertising, media, and creative agencies.
Brands are increasingly experiencing Tumblr as the most unique and engaging way to participate in creative storytelling with consumers. Tumblr’s A-List partners are fully equipped with the right tools to provide their clients the ultimate Tumblr experience.
We couldn’t be happier with the early success brands have had using Tumblr to tell their stories, and we’ve been honored to work with some of the most creative and talented agencies around the world.
An A-List Partner will have access to unparalleled access including:
- Training from Tumblr staff
- Hands-On Support and Communication with Tumblr’s dedicated brand strategists
- PR Support
- Client Referrals
- Access to Tumblr’s API Team
- Access to Tumblr’s Firehose of data
Below is Tumblr’s premiere group of inaugural A-List Partners.
- Carrot Creative
- Deep Focus
- Horizon Media
- Watson Design Group
- We Are Social
More information about Tumblr’s A-List Partnership Program can be found at:
A-List = AWESOME list.
Exactly five years ago today, we co-led the very first investment in Tumblr. The actual announcement of the round came several months later along with a product update blog post.
So much has changed since that time. For some context, when we backed the company, there was an…
TUMBLING THE CONVENTIONS
Next week, activists, celebrities, candidates, journalists, and other interested citizens will descend on Tampa, FL for the Republican National Convention; a few days later, Charlotte, NC will welcome the Democratic Convention’s counterparts. Tumblr will be on the ground with them. With 77 days to go until election day here in the US, today we’re kicking off a host of opportunities for you to follow the developments and get behind the scenes of the political process.
Six Tumblr bloggers will have the chance to experience the conventions first-hand. Follow election.tumblr.com for their exclusive coverage of the sights, sounds, personalities, protests, politics, and parties in Tampa and Charlotte.
If you’re local, we’d love to see you at one of our official meetups when we’re in town. We’re hosting a DJ block party in Tampa and a convention-watch party in Charlotte.
For broader election coverage from the Tumblrverse between now and November 6, track the Election 2012 tag.
If there’s something you’d like to see our bloggers cover from the conventions, please send tips to election.tumblr.com via Fan Mail. And, in case you haven’t yet registered to vote, you’ll find a link for that on the convention/election blog too!
One month in at Tumblr and I can’t get over how great it is and how proud I am to be at a company that is doing such amazing things. Can’t wait to follow the conventions and all things elections 2012 on Tumblr!
It’s that time of year again!
Check out these SXSW panel picks and vote your hearts out. See you soon in Austin!
See you in Austin!!